The Book Fairies

Rebranding

Rebranding of the nonprofit brand The Book Fairies. An initiative aimed to promote reading, it's a pass it on cycle that gives strangers the chance to read a book. Designed elements include: logo, packaging, prints, motion piece, app, and website.

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The tools that were used were Indesign, Photoshop, Illustrator, Chinese ink, XD, and After Effects.

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This project was undertaken during my time at Parsons School of Design.